Did you watch the Super Bowl or did you watch the commercials? Maybe both. I admit that I watched more for the commercials than the game. (It was a good game.) 2.6 million dollars for a 30 second ad. According to adfreak.com (let someone else do the math) that is equivalent to 243,218 domain names at Godaddy or 473,588 Grand Slam breakfasts at Denny’s. If you missed the commercials or want to see them again, you can watch them online.
Smart Advertising
Many of these ads were already viewable on the Internet. Many Facebook fans and Twitter followers got a sneak peek in part or in full of these ads. A tweet was made by Google CEO Eric Scmidt on Saturday. “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)” Google is not known for doing television advertisements. Aware that Google might be running a television ad I watched for the ad during the third quarter and sure enough – there was an ad. Interestingly – as I researched for additional information on how social media impacted the Super Bowl I learned that Pepsi did not run any ads during the Super Bowl this year. Therefore we saw Coke + the Simpsons. This story is in abundance on Google right now! Pepsi chose instead to invest 20 million in social media campaigns. They are probably receiving just as much hype on the Internet as they would have from a Super Bowl ad and will probably get a lot more attention on the news in the morning for their decision. Getting news coverage for not advertising during the Super Bowl – amazing.
Measurable Advertising
I posted an article a few weeks ago about the importance of website analytics to know your visitors better. Those that ran Super Bowl ads are using Social Media to follow the response to their ads. Social Media is giving television advertisers an analytical tool to judge the successfulness of their television ad campaign. Godaddy is using Twitter and, like last year, continues to encourage viewers to visit their website for the rest of the commercial. The CBS sitcom “How I met your mother” went in a similar direction with an advertisement where character Barney Stinson holds a sign in the crowd of football fans telling ladies to call him at 877-987-6401. If you call that number, which we did (had my wife call) – you got a message (no spoilers here).
Success can be measured. You just have to be creative and smarter than your competition. Office Depot demonstrated this perfectly in their ad which has been running but ran again tonight during the Super Bowl where a barber’s business is threatened by a new large chain offering $6 haircuts. Unable to compete in advertising dollars or in cost the barber goes to Office Depot. There he has a banner created that reads, “WE FIX $6 HAIRCUTS”. The ad ends happily with the big chain unable to stay in business.
Better Your Website – We want to help you succeed. If you’re interested in discussing how social media can be useful in promoting your business – then contact us today – 817-292-5208
Tags: Analytics, GoDaddy, google, homepost, marketing, Office Depot